Stop by Lubrizol's stand N50 for an exciting customer experience and to discover a new vision for the beauty world, Beautyversalism, meant to empower brands to envision the future paths of beauty.

This vision is brought to life in a new collection, merging the trends of Reinventing Beauty, Beyond Naturals and Direct to Technoscience, spotted by LLS Beauty Foresee Lab. The collection features upcoming holistic beauty routines that match the emerging consumers’ needs and addresses sustainable and true solutions in skin aging, hair care personalization and skin cleansing gestures, while revealing innovative textures and product formats.

Attendees will also get a first look at a new active ingredient that was born out of the need to create a “prejuvenating” solution for consumers who are looking for preventative options to slow down the signs of aging without compromising their authenticity.

Additional ingredients being featured in-booth are:
• Sensomer Tara polymer – a multifunctional, natural film former and thickener with excellent sensory and synergistic behavior with other thickeners. Suitable for skin care and hair care applications.
• SilSense Bio 5 emollient – a naturally derived, biodegradable, highly pure and volatile emollient to be used as a silicone alternative to Cyclopentasiloxane D5 in leave-on applications, with similar performance and sensory feel. It is suitable for makeup, skin care, sun care, hair care and hair color.

In addition, the LLS Beauty team will be sharing skin, hair and cleansing ingredients that provide environmental care in the new Sustainability Zone and present several educational sessions. 

More info: LLS Beauty, Lubrizol.com/beauty